Every time I use the Mr. Clean Magic Eraser, I sing the Mr. Clean jingle in my head. I can’t help it. That jingle is so engrained with that brand and in my conscious that it’s almost second nature. That’s how powerful a jingle can be.
Jingles have been around since the beginning of radio, and for good reason – a jingle can set the tone for a brand and for a particular product. One of the biggest challenges small businesses face when advertising on radio or television is cutting through the clutter and standing out against the big brands that have the big budgets. Sometimes, a good jingle that has the potential to turn into an ear worm is all it takes to differentiate your company from that pack.
When you’re a small business with a small ad budget to begin with, it’s tempting to opt for the easy way out – those boring Disc-Jockey spoken ads. But where’s the creativity in that? As I heard someone say once, “No one ever hums the announcer.” No one will remember it, either.
Sure, you’re probably thinking that this sounds pricey. But, if you can create a more memorable ad, it will likely pay for itself tenfold. You could probably get away with running the ad less, too.
Music is a big deal.
And it’s not just catchy branded jingles in ads either. Think about how you use music in your store. Does the music you play over the speakers in your store represent your brand? Is it geared toward the right audience? Does it put your shoppers in a good mood to want to hang around and shop longer? If you’re playing heavy metal in your coffee shop you might be singing the wrong tune with your customers.
Does your small business have a jingle?