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The Science Of Timing Webinar Wrap, Part Three

Written by on April 1, 2011 in Business Guidance, Managing Your Business - No comments
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We’ll be breaking down HubSpot’s Science of Timing webinar in two three parts before the end of the week. Today, we’ll focus on blogging.

We’ve reached the end of our look through the topics of “social media scientist” Dan Zarrella’s superb Science of Timing webinar here on the blog. Appropriately enough, we’re tackling blogging today.

As was the case with our last Science of Timing post, this one is broken down into bite-sized bits thanks to the magic of a numerical list. Check it out.

  1. Ideal times. The two best times to get hits for your blog are around 10 a.m. and 11 p.m. While you’re not likely to be putting a concerted effort forward shortly before midnight if you’re a small business, keep the 10 a.m. slot in mind for one post a day to maximize your chances of being noticed.
  2. Weekend ups and downs. Weekends are a great time to get comments for your blog, Zarrella notes, because more people are home and able to comment. That doesn’t equate to more hits, however, so don’t count on getting monster traffic over the weekend. In fact, you should probably count on it dwindling, even if you’re providing consistent content.
  3. Blog more. This is a no-brainer, but I’m going to say it anyways. Traffic rises exponentially as you blog more frequently, and anything more than once a day is going to dramatically increase the number of readers your site has. Go at least twice a day, no matter what.

So in the final analysis, we can see that the ideal timing is different for every form we’ve discussed. Twitter is best in the evening, e-mail in the early morning and blogging in the late morning. Trying to coordinate your social media efforts may take some planning, but the payoff in terms of views and clicks may well be worth the effort.

Never forget to integrate timing into your lead nurturing campaigns, as well. Study when your methods are most likely to reach customers and wield them effectively. You’ll be glad you did.

Did you find this series of posts helpful? Be sure to let us know in the comments.

About the Author

Dave Choate is the lead writer for BizEngine, longtime blogger and voracious reader of all things business and news. Dedicated to delivering small business news, information and analysis that matters.

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