BizEngine is constantly cajoling, wheedling, begging and pleading to get more small businesses using social media. We’re not proud of it, but it’s what needs to be done. Of course, …
If you’ve been reading BizEngine for a while, you’ve heard us herald the arrival of our social media overlords. Hopefully, you’ve em ...
Unless you still market via mailers and other non-electronic means—and we’re presuming that if you do, it’s while riding your Model T Fo ...
One of BizEngine’s interests, when it comes to best marketing practices and the Internet, is how small businesses manage to marry the two. As I& ...
Forget everything you know about spelling. As this post’s headline suggests, there really is no “I” in community. What do I mean? I mean building an online gathering place through ...
Every company has its social media mountain to climb. Gary Vaynerchuk, a terrific expert in the field, is a passionate Sherpa in this analogy. He’s built himself as a one-man ...
One of the first lessons of social media is this: Always assume everything you say, write or do can reach the people you least want to have consuming it. This ...
Even the hardest-working among us are tempted to find an easy way out. Blogging for one’s business is no exception. The fact of the matter is that building traffic and ...
We spend a lot of time here at BizEngine urging small businesses to get into social media and other forms of online marketing, and with good reason. Those methods are ...
It may not be the strategy of choice for many companies, but there's a lot to be said for launching a viral campaign that requires relatively little initial exposure but then spreads like wildfire across the Internet.
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