It’s easy to overlook guest comfort at your store, at least during the summertime.
You’re busy getting the store ready for the season, setting up the newest products and advertising to get customers in the door. What you may not be thinking about is whether or not your customers are comfortable.
Let’s take this free BizEngine example: You own a small storefront in your city’s downtown. It’s a nice, intimate shopping experience for everyone, and it’s generally an extremely popular place to shop. You do quality business.
What you notice in the heart of summer, though, is that your foot traffic seems to thin. The customers who do come in don’t linger. You’re no rocket scientist, but you notice well enough that your shop is unbearably hot, due to the lack of air conditioning and the one tiny fan struggling mightily and in the face of great futility to cool down your entire store.
Believe it or not, this has a real impact on your bottom line. Customers who enter a stifling-hot store are less likely to stick around long enough to find the perfect product for them, and that’s a consideration.
Here’s a couple of ways you can make the customer shopping experience a better one during the hottest days of June, July and August.
- Get air conditioning. If you’re not planning on leaving your doors open all day, this is the best way to do it. It will be expensive up-front, but people will actually duck into your store to escape the heat who had no intent of buying something, which means you have chances to reel in new customers.
- Consider putting some of your wares outside. If you have particularly popular items and you can see the sidewalk from your register, put something outside. It’ll catch customer’s eyes and limit the time they have to spend in the store.
- Offer up water and cold treats. It costs you comparatively little to have some bottled water and popsicles lying around, but customers will appreciate that you’re making the effort to cool them down.
Obviously, this post does not apply in, say, Antarctica. Just replace the word hot with cold and you’ll have much the same advice, though.
How do you make your customer experience more comfortable?
Photo credit to iStock