Recently, the talented Sherri Starcher discussed why ideas that seem obvious to us may be the most amazing ideas of all. I concur, but with a corollary.
In my mind, sometimes the best idea is the one that appeals to an underserved niche. It may seem glaringly obvious once you’ve thought it up, but that doesn’t make it any less of a brilliant idea.
My best friend growing up has done exactly that with YouHuntandFish, which combines the social media revolution that has taken hold in our modern world with the love of storytelling every fisherman/woman and hunter has innately. The result? A gathering place for those folks to tell their stories, post their pictures and swap great spots for hunting and fishing. For them it wasn’t a risk, but a labor of love.
YouHuntandFish is now being featured on Maine television spots, taking part in fishing derbys around the state and writing columns for local papers about hunting. While they haven’t exactly hit the big time yet, they’re well on their way to becoming a household name for outdoorsy types in New England. All it took was a passion, a good idea and a little web programming experience to make it happen, too. Most remarkably of all, my good friend Aron Semle and his partner, Garrett Sughrue, got this off the ground while working at their day jobs.
Aron told me the idea was simple enough.
“It’s easy to find information on hunting and fishing in remote locations most of us never have the chance to visit. In reality, there are great hunting and fishing opportunities close by, and we help you find them,” he said.
It’s further proof that a good idea is the margin between success and failure. Hard work, foresight and smart moves are required, as well, but if your idea isn’t great to begin with, you’re stumbling off the blocks.
What idea propelled you forward in the world of small business?
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