How Small Businesses Can Avoid Social Media Disasters

Written by on April 20, 2012 in Business Guidance, Sales & Marketing - No comments
Avoiding social media mistakes

BizEngine is constantly cajoling, wheedling, begging and pleading to get more small businesses using social media. We’re not proud of it, but it’s what needs to be done.

Of course, it wouldn’t be very fair of us to throw you to the virtual lions in a trial by Internet fire, to put a metaphor on the rack. With that in mind, I’ve put together a few nuggets of wisdom that will help you avoid embarrassments on the Internet. Once they’re out there, they have a habit of haunting you forever. With these, your small business social media efforts will be a good thing. Imagine that.

Avoiding Social Media Embarrassment

  • We’ve written this before, but train your employees in the use of social media. Let them know what’s out of bounds and ensure that anyone using an account associated with your brand knows what can get them into trouble. Overeager employees have gotten KFC in trouble during an earthquake, and they can do the same for you.
  • Know the difference between wall posts (we’re thinking Facebook here) and private messages. That’s gotten more than one small business owner in hot water in the past.
  • Be hip with the lingo, daddy-o. Twitter in particular has its own lanugage, complete with abbreviation and hashtags, that you’ll need to master. It will help you gain the respect of those Tweeting you and ensure you don’t sound totally awkward.
  • Keep your various social media channels updated. Nothing’s more embarrassing than directing a customer to a blog that improbably has cobwebs all over it.
  • Don’t be a spammer. Posting the same link every hour or writing blog posts that are just a string of poorly-written keywords is a fast way to lose any respect a potential customer might have had for you. Seriously, don’t do it.

I’m sure you have more advice for your fellow small business owners. Share away!

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About the Author

Dave Choate is the lead writer for BizEngine, longtime blogger and voracious reader of all things business and news. Dedicated to delivering small business news, information and analysis that matters.

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