Every now and then we like to hop on over to Duct Tape Marketing and see what advice the immortal John Jantsch is offering up. It’s usually stellar, and the piece we’re looking at today is no exception.
One of the great mountains every small business must climb is developing a coherent sales strategy that actually gets results. It’s one thing to throw your products on the shelf, slap some pricing stickers on them and expect business to thrive. It’s another to have a cogent plan for your sales, one that takes into account everything from your target customer to your peak sales times.
This is the argument that Jantsch makes, and he supplies ten points to think about when you’re developing your sales strategy. Here are the three I think are most relevant, but be sure you read the entire Duct Tape article when you get a chance.
- Make your pricing sensible. If customers literally have no idea why you’re pricing your wares the way you are, Jantsch points out, it will instantly alienate them. Look hard at surrounding businesses and similar companies to determine your pricing structure.
- Separate yourself by quality. If you can’t beat the competitors on quality or your workmanship is shoddy, why would anyone buy your product? Take a serious, hard look at what you’re putting on your shelves.
- The proof is in the pudding. Do your customers know what you product does? Do they know how it works, and better yet, how well it works? If the answer is no, fix this immediately.
By looking into Jantsch’s tips and really figuring out your customers, you’ll be better at selling your products and make more money. That’s a simple equation, yes, but one everyone’s eager to complete.
What does your sales process look like?
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