Every small business runs on good ideas. It’s the low-priced, high-octane gasoline that keeps the engine of progress humming along and preventing you from dropping your clutch of moneymaking into the roadway. Now that is a metaphor.
The only problem is that those ideas require developing, nurturing and maintenance along the way. That means you can’t just turn on the light bulb floating over your head and get right to the part where you’re rolling around gleefully in a pile of Franklins and Jeffersons.
Fortunately, developing small business ideas is not that complicated if you’re willing to give it the time. There’s just a few points to remember as you embark upon your journey of ideas.
- Write down everything. An idea is hard to develop amongst a group if you don’t remember all the brilliant details you’ve crafted.
- There’s a tendency in companies around the world to kowtow to an executive’s wishes and rush an idea from concept to product. This is almost always a bad idea in the long-term. Ideas should be vetted and success and failure scenarios explored, whether the idea came from the mind of a manager or the brain of a busboy.
- Create a pathway for new ideas to travel. They should move up and down the company ladder for consideration, the aforementioned vetting and ultimately approval. Getting feedback every step of the way—and giving employees who have their own quality ideas a clear way to get them in front of the company’s executives—is a great way to encourage creativity.
- Figure out a winning implementation strategy. You can’t take a brand new idea and transform it into a working product overnight. You need to effectively create the product, put a coat of polish on it, market it effectively and be ready to improve it from there. A good idea should be nurtured, in other words.
How do you develop ideas at your small business?
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