After you’ve implemented an email-marketing solution and taken the necessary steps needed to generate an audience for your awesome newsletters and call-to-action items, you might notice the initial excitement of setting up your email-marketing campaign has died down. Having a newsletter reach a wide audience through mass email delivery doesn’t bring the same amount of business to your front door as it once did.
An injection of rich media, analytics and social interaction may be just what your campaign needs. Here are three strategies you can use to give your email-marketing campaign a jump start:
Use Video
News media sites like Huffington Post and NYtimes.com have been using video to replace or add to their print stories. Readers find it easier to get their information via video because they can listen to the audio while doing something else. If they do catch the visual aspect of a video, then the message is relayed more clearly and faster. Having a video that replaces the copy give you an air of professionalism and makes you look more tech-savvy to your clients and audience.
Don’t spare expenses when it comes to quality, too. Sending out a poorly edited, low-quality video is worse than not sending one at all. If it means hiring someone to shoot and edit a professional video — go for it. You don’t want to be embarrassed by the comments you get on your unprofessional, poorly edited film.
Google for Conversions
Just when you thought Google couldn’t expose the general public anymore than it already has, the “Don’t be Evil” company enables marketers to view email communications in Google search results. With the newest function, you can see where your niche market is by seeing how many people are interested in what you are offering to the general public and where they are located.
This feature will save you from spinning your wheels and help you target an accurate prospective audience. The process may leave you feeling a little squeamish, but there’s no doubting the value it can provide to outreaching businesses.
Integrate Pinterest
Pinterest is the last social media entity to skyrocket to prominence, and as of May 2012, Pinterest users are more likely to purchase something they see on their platform than any other social network user base, according to a comScore report. Entrenched email marketers are slow to turn with these developments, so relevant email distributors have a chance to gain on the market by integrating this developing network.
Pinterest serves as a relaxed, personal community for its users, most of whom are female (anywhere from 72 percent to 92 percent of its user base has been reported as female, according to forbes.com). Blend in to the jovial atmosphere and host a re-pin contest promoting your email newsletter. On the flip side, give your email blasts a personal touch with a link to your Pinterest page. Genuine connection is at the heart of marketing, and this network can help you reach out to a disconnected market sector.
Email marketing may feel like a thing of the past, but developing technology can make this tried-and-true technique jump off the page.
The Author: Karen Gomez. Karen grew up on a farm in Nebraska and learned to drive her family’s John Deere at the age of 13. Now she drives her three kids around Dallas in an SUV and writes an advice blog for women who shop for cars.
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