As you read this, I am braving the Boston traffic to attend a workshop with Brick Marketing. The topic is SEO, and I’m certain I’ll learn a lot of awesome stuff, some of which I hope to share with you in the days ahead.
The reason I’m doing this is pretty simple: Keeping up with the changing world of SEO is imperative. There isn’t a branch of marketing and business promotion that evolves more rapidly and wildly than SEO, and if you’re using best practices from two years ago, you’re probably not doing your business any favors.
Of course, you’re not exactly flush with time. How can you balance running a website and social media and running it well while actually, you know, running your business?
If you guessed we have advice on that score…ding ding ding!
SEO For Small Business
- Attend the occasional workshop. If you can hit a workshop, webinar or conference with someone who knows what they’re talking about, you can learn an awful lot. Conferences and workshops will take you out of commission for the full day, which means they’re probably only worth it if you have the time, really like the expert or have a dedicated SEO guy/blogger to send to it. Webinars, on the other hand, rarely chew up more than a couple of hours and can comfortably fit into your average schedule.
- Read up. SEOmoz is an amazing site for this. They update often, have comprehensive tips and such a huge menu of SEO advice that you can basically choose articles a la carte and come out a winner.
- Check out competitors websites. If your competitor is showing up higher in Google search results or in Google news results, figure out what they’re doing and try to improve upon it if possible. Don’t let anyone else get a leg up on you.
Those are just some basics, of course, but I hope you’ll find something you can fit into your schedule. If you’d like to keep up with my Boston adventure, join me on Twitter today!