One of the first things any business needs to make it stand out from the competitors is a good logo, along with the branding that establishes the business. Yet many small companies will not even consider spending the money on a logo and branding when starting out. The familiar excuse is that they don’t have the money in their budget for this, and yet these are the same businesses that struggle to be seen in a competitive market where any advantage can make a difference.
Here are a few ways to find that extra cash to invest in a great logo:
Outsourcing- If you have a business that can be done through outsourcing, this is one of the best solutions since salaries are the biggest overhead cost for any business. While the positions that truly drive your business are still needed, you can outsource positions like bookkeeping, and telemarketing. Even lower level marketing folks that run the marketing campaigns can be outsourced through places like ODesk and Elance.
Cloud Technology – VoIP phones are cheaper than paying for long distance calls and cloud software such as Gmail and Google’s latest desktop software Google Documents are available either free or on a pay as you need it basis. Cloud technology has come a long way in the last few years and is really affordable for small businesses so they can have the latest technology.
Social Media Marketing –Cut back on traditional advertising and put a greater focus on creating a word of mouth buzz via social media platforms. Encourage every customer to become a fan on Facebook or twitter and create some referral incentives for your loyal customers to bring in their friends and families. After all, referrals are free and require very little man power on your part.
These three areas are just the tip of the iceberg when it comes to finding innovative ways to cutcosts.. The smart company will then be putting those savings into important one-time investments – like logo design. Websites like Coroflot, FreeLogoServices, Fuel Your Creativity and the Web design blog at 1st Web Designer are free inspiration incubators for logo design ideas for your business. Creating a professional logo and planning how your brand will define you to others is just smart in today’s highly-competitive business environment.
Dylan Mazeika is an online writer with a background in marketing and small business. He enjoys writing articles and guest posts on the latest business and design trends, and helping small business owners with free logo design.
Photo credit to iStock