Would you ever get your haircut from a stylist with a really bad haircut? Have your dog trained by a trainer with an unruly pooch? Or take sales advice from the CEO of company that never meets its goals? Of course not. That just wouldn’t be smart, right? As a small business owner, it’s important to be the billboard for your brand and embody all that you hype to potential customers.
Here are some tips on how to be a better advertisement for your business:
Don’t neglect yourself. Sure, every small business owner is busy. There’s no denying that. Even so, it’s critical to extend your skills beyond your customers and exercise them on yourself as well. A hairstylist with a messy mop of hair riddled with split ends sends the message that your skills and your attention to detail may not be up to snuff. Set aside some time in your schedule each month (or more often if you can swing it) to get yourself up to the level that you strive for with your clients.
Know what your customers expect. To keep the hairstylist metaphor going for a moment longer, imagine that you’re a hairstylist to mostly middle aged soccer moms. If you’re rocking a short and spiky purple pixie cut, you might be scaring away your customers. Take the time to understand what your customers love most about your product or service and ensure that your image is adequately representing it.
Keep it fresh. If you have a new small business product or service that you’re offering, what better way to promote it to your loyal customer base than to show it off by wearing it or executing it on yourself? Not only could this generate big buzz and get your customer base talking, but it will also provide you the opportunity appear as the forward-thinking leader of your brand. After all, I know I wouldn’t want my hairstylist to still be doing the 80’s side ponytail thing.
How well do you embody your brand?