I can’t let my readers lag behind the social media curve. What kind of blogger would I be if I did?
To keep my conscience happy, I’m re-visiting the Google+ platform, about a week after I last talked about it. At the time, I urged small businesses to start trying to get an invite, the better to investigate its features and prepare for when Google launches its business-specific pages.
One example of a potential benefit that I alluded to last time around:
The circles are where Google+really shines. The ability to sort your contacts and friends out by circles, without them knowing which you’ve put them into, is a great way to effectively market. You can send messages only to loyal customers, for example, or tailor messaging to new customers or prospects who just “friended” you. That allows you to segment your marketing in a way that’s difficult to impossible on other platforms.
Great, right? But the biggest reason to start looking into Google+ is that it looks like it’s going to become commonplace mighty quick. To wit, there’s an interesting chart from ComScore that shows that Google+ has had 20 million visitors in three weeks. That’s worldwide, but it’s an awfully impressive number, one that indicates truly explosive growth once the limited trials of Google+ end and it can legitimately go head-to-head with Facebook. Given the potential to reach a huge global audience, it’s quickly becoming a chic service.
So check out Google+. It’s worth your while to not be left behind, after all. Tell us what you think of the service.
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