By now, you’ve probably heard of The Dollar Shave club. If not, there’s a chance that you could be living under a rock. Either that, or you’re my mother and not hip with the whole “social media” thing. Whatever the case, The Dollar Shave Club is a monthly subscription service that delivers razors right to your home for a minimal fee each month. Sounds simple right? It is. But aside from having a simple (and winning) product, TDSC has excelled in creating a buzz for themselves all over the internet and beyond.
Though your business probably isn’t in razors, there are a few big things we can learn from the club’s approach to social media. Let’s take a look.
Humor always wins. No one is going to share something on Facebook that they found to be a total bore. Unless you can entertain your fans, your content is going to sit there and die a slow death somewhere in Facebookland. You don’t want that. Take a page out of the Dollar Shave Club playbook and hit them right on their funny bone. Now, you don’t have to go quite as far as they’ve done in their viral YouTube video, but spend some time crafting clever copy and you’re on the right track.
Give them a reason to participate. The whole reason you use social media is because you want your fans to interact with your page, right? Well, give them a good reason to get clicking. TDSC does it right by encouraging their fans to submit a picture of themselves doing something silly or funny in order to win a prize (past prizes were a key bottle opener and a small wooden shelf to hold your cell phone and house keys). The point here is that it doesn’t have to be a 7 day vacation or a big screen TV – smaller prizes work too, as long as they make sense for your audience.
Pick a voice and stick to it. It’s clear that The Dollar Shave Club has a particular personality. You’ll find the same “voice” on their Facebook page, Twitter feed, and their blog. Don’t confuse your fans by taking on multi personalities. Even if you have a team of employees managing your social media, make sure you’re presenting just one cohesive persona or it’ll feel fake.
What are your best social media tips?