These days it seems, everyone is a content creator of one sort or another. If you are not blogging on your website, you might be creating videos, or podcasts, or …
After watching the social media disaster of Amy’s Baking Company play out in front of our very eyes over the last few days, it’s clear that ever ...
At the height of the dotcom boom, a hotshot executive from a well-established “old-economy” company was hired to be the new CEO of a VC backed Int ...
You read an article and get excited about some new or classic marketing tactic. You *launch* a knee-jerk version of what you think you heard, and then ...
When it comes to marketing strategy, public relations shouldn’t exist without social media, and vice versa. New social media sites are popping up every day. Small businesses are getting more ...
I can hear the song like a memory floating to the surface. Nat King Cole’s crystal clear voice reminding his love that she is “Unforgettable.” And while business can’t keep ...
So after all of your blogging and tweeting and posting and sharing, you may be asking yourself: “Hmmm, is all of this social media stuff actually paying off for me ...
You have a product. You provide a service. And you are proud of what you do. So, now you’re feeling like it’s time to get some attention in order attract ...
My wife and I are doing a bit of a remodel on our home and as part of that we need to get some new windows. The good news is ...
Driving down the street a couple of days ago, I saw a billboard that reminded me of my favorite shoestring marketing technique of all time. The billboard was for a ...
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