Even the hardest-working among us are tempted to find an easy way out. Blogging for one’s business is no exception.
The fact of the matter is that building traffic and a loyal following at your company blog is rarely quick. We all search for a magic bullet, whether it be an endless stream of keywords (“Then I finance leasing finance capital financed!”) or getting re-Tweeted by catching the attention of a celebrity (“@CharlieSheen u r so hilarious! and also handsome!”). These may help in the short-term, but at the end of the day those methods won’t carry you far.
There’s a great article at businessgrow.com right now about this very phenomenon, penned by the talented Mark Schaefer. One of the things he points out early on is that trying to get the attention of those with many, many followers is ultimately not the most effective strategy in and of itself. It never hurts to try, but if you’re hoping to land a re-tweet, you’re competing with thousands of other people hoping to do the same thing:
It’s a numbers game. At some point, the workload and crush of followers that comes with celebrity exceeds any human’s ability to engage in a meaningful way, no matter how willing they may be.
Essentially, Schaefer recommends not being a remora on the great sharks of Twitter. If you’re providing useful content, it’s going to get you where you want to go a hell of a lot quicker than trying to draw a mention from a celebrity that may get you a brief blast of traffic and nothing else. That’s just a grain of sand in the universe of the Internet, my friends.
How have you built your business’s blog and social media efforts? Let us know!
Photo credit to Rene Cerney at http://www.sxc.hu/browse.phtml?f=view&id=169432