BizEngine had the honor of interviewing marketing guru and author Pam Lockard, whose book Profiles In Marketing Excellence features interviews with some of the most influential people in the field. A story based on our interview is below.
When Pam Lockard decided to write a book for the marketing industry, she relied on her many years of experience as the head of the Texas-based marketing firm, DMN3. She decided to assemble a group of marketing gurus to share their insights and expertise about the fast-changing marketing world.
This resulted in Profiles In Marketing Excellence, which draws on interviews with 25 marketing professionals from companies as visionary as Google. The lessons shared by these business experts are the backbone of the book, and they apply equally for businesses small and large.
“I have always been interested in successful leadership,” Lockard said. “I was curious to know what makes other successful marketers tick.”
Bringing Marketers To The Forefront
Lockard’s first step was to introduce marketers to readers and have them share their experiences and wisdom. Lockard notes that often people see the efforts and results but know nothing about the people behind them.
“Marketers tend to stay more in the background. You read about successful things that happen, but not the people who create them,” she said.
In choosing the marketers for her book, Lockard and the staff at DMN3 began by creating a list of potential marketing professionals who came from well-known companies, were recognized within marketing or were published.
The target audience for the book? While anyone who is interested in marketing will find value in these pages, Lockard said she was especially looking to young marketers who are graduating from college or graduate school and emerging into a brave new world. Those who have been around the industry for a long time and are looking to learn new ways of marketing are also recommended readers, she said.
There’s also the matter of that brave new world I just mentioned.
The Changing Face Of Marketing
As we’ve noted numerous times in the past, the art of successfully marketing your business is transforming before our eyes.
Another theme that emerges when reading Profiles In Marketing Excellence is how marketers are adapting to and using the new tools available to them, including the ubiquitous realm of social media. Pam said it’s critically important to be a voracious reader and to keep up with trends before you are left behind.
“People have always recognized that you have to be creative and a problem solver to be successful in marketing. However, today marketers must also have strong analytical skills to interpret the massive amount of data generated from the web.”
Lockard also urges fellow marketers to get involved in charitable work, as she does for the Texas-based Mission of Yahweh, a homeless shelter for women and children. She said that while such work is great for your personal and professional brand, the powerful motivation and the ability to help that such works generates is much more important.
“I don’t think anyone is really successful in life if they don’t give back,” she said.
Whether it’s marketing, charitable works or some combination of the two, she said, it’s moving ahead that is important.
“As a marketer especially, you have to embrace change. You cannot get in a rut, or continue to do things the way you used to do,” Lockard said. “Even the way you did things three years ago, you can’t do them the same way now. You have to be continually changing.”
Be sure to let us know what you think of the interview in the comments, and check out the links above for more about Lockard and her book!
Photo credit to Pam Lockard and DMN3