To the more superstitious and credulous amongst us, the end of the Mayan calendar may seem like the end of the world. To me, it seems like the Mayans said, “screw it, we’ve planned out far enough.”
The thought that the world is going to end because an ancient South American civilization didn’t bother to update their calendars may be an absurd one, but the tendency to buy that the end of the world is around the corner is a dangerous one. It produces fatalism, which is the enemy of small business success.
Don’t fall for the end of the world hype. Don’t fall for the doom and gloom surrounding an economy that has been steadily improving. Don’t, in short, get swept up in the hysteria that seems to follow us around everywhere we go. Things could certainly be much worse.
Instead of resigning yourself to the meteor, keep the future firmly in mind. You need to remember that your small business fulfills a niche in the community. If you were to do your own magic Mayan disappearing act and your business were to fold, what would happen to your customers? Where would they turn to get the goods and services you now provide to your community?
Chances are the answer to that is that they wouldn’t be able to get your services without paying a lot or traveling a lot further, so the community has a vested interest in keeping you around. Don’t think of your business as having an end date, no matter how dire the straits may seem. Act like you plan to be around for a long time and your customers will ensure that you do.
Besides, everyone knows the world really ends in 2042, when the aliens show up.
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